Morale, retention, and social media for Midwest businesses
Pizza parties don't fix morale.
People stay where they know what's expected, get thanked by name, and hear the truth. I help small and mid-size employers build that kind of workplace, and I write the social posts that show customers who you are.
Iowa prairie. Photo by Tim Willis on Unsplash
What actually keeps people
Good people leave for reasons you can fix
Most owners already care about their crew. The trouble is that a busy owner can't always see what the front counter or the night shift sees. Small things pile up: credit that doesn't get passed down, rules that bend for some people and not others, news that arrives as a rumor before it arrives from the boss.
Clear expectations
Everyone knows what good work looks like and how it's measured, so there are fewer surprises and less second-guessing.
Real recognition
Thanks that is specific, timely, and from someone who knows the work. Not a gift card in a group email.
Honest communication
Owners and managers who explain decisions, share the hard news early, and actually listen.
Turnover is a cost you're already paying
Gallup estimates that replacing a frontline employee costs about 40% of that person's salary. For someone earning $35,000, that's roughly $14,000 in hiring, training, and lost output. The same research found 42% of people who quit said their manager or employer could have done something to keep them.
Source: Gallup, "42% of Employee Turnover Is Preventable but Often Ignored"
Two ways I can help
Keep your people. Tell your story.
Morale and retention
Find out what your staff really think, then fix the things that push good people out the door.
- Staff survey plus confidential stay interviews
- Recognition and internal communications program
- Leadership communication coaching
Social media writing
Regular, local-sounding posts for Facebook, Instagram, LinkedIn, and X, written and scheduled for you.
- Starter, Growth, and Full Service monthly packages
- Simple graphics, scheduling, and a monthly recap
- Optional staff newsletter and shout-out add-on
How it works
Plain steps, fixed prices
Talk
A free 20-minute call about your business, your team, and what's not working.
Plan
A short written proposal with the scope and the price up front. No hourly surprises.
Do the work
I do the listening, writing, and follow-through, and report back in plain language.
Work with me
Let's talk about your team
I've run my own business since 2007, and I'm a former Department of Defense project manager. I know what it takes to keep good people, whatever business you're in.